Fixing the Broken System: Finally Sell to the Customers You Keep Losing
You don't need more leads. You need a smarter way to close the ones you're already getting. That's where I come in.
The Problem You're Facing
is your dealership is spinning its wheels trying to work with customers who have less-than-perfect credit.
You're wasting time.
You're losing money.
Your staff is frustrated.
Your customers leave disappointed.
This isn't because you're not trying hard enough. It's because you're working with a system that was never designed for today's credit-challenged buyer.
The Sell It Smart System
I created the Sell It Smart System because I lived the nightmare of watching good people get turned away while dealerships lost money and momentum.
Finance-First Process
We flip the traditional model on its head. Instead of starting with inventory, we start with financing. That way, every customer only shops vehicles they can get approved for, afford, and actually drive off in.
Real Training for Real Results
We train your sales and finance team together, not in silos. Everyone learns how to close deals start to finish, with hands-on coaching and a peer support community that gets it.
The Right Person in the Right Role
We recruit, train, and place a dedicated Non-Prime Finance Manager who owns every deal from lead to funding. They’re your department driver, and we set them up to win.
High-Intent Leads
We bring in customers who are pre-educated and ready to buy using the finance-first model. They already understand the process before they step foot in your store.
Tools That Actually Help
From our Sell It Smart CRM to our network of lenders and sales tools, everything is designed around making your non-prime department efficient, ethical, and profitable.
The Impact on Your Business
$4,500 average gross profit per sale
Faster trade-in cycles every 18 to 36 months
Sky-high referral and repeat business
A brand new profit center most dealerships are still missing
Meet Kim
I’m Kim MacPherson, and I’ve been fighting for customers and auto professionals since 1996.
My journey started when I watched a father of two get humiliated on the showroom floor after being declined for credit. That moment lit a fire in me. I walked into my GM’s office and said, “That will never happen on my watch again.
”Since then, I’ve built my own leasing company, trained thousands of auto pros, and proven the finance-first model works in every market across Canada. I know what it’s like to be on your side of the desk. That’s why everything I teach is built to work in real life, not just in theory.
Let’s Get You Selling Smarter
If you're ready to stop losing deals, burning out your team, and frustrating your customers, let’s talk.
This isn't a training program. It's a turnkey solution to launch or transform your non-prime department.And I’ll be with you every step of the way.